Profile

Jitu Shah FCA - Partner - J M Shah and Company LLP

By Nishma Gosrani

Is it any wonder? Even with so many Chartered Accountancy firms, in the heart of Mayfair, full of busy people doing challenging jobs, Jitu Shah, 54, stands out.

Here is a man with a multitude of demanding roles:

Making profit a priority
He describes his role as a case of wearing "three big hats". The first, he explains, involves working with each and every client to shape the business. The second is concerned with "keeping focused on the market". The third has a more operational focus as he works with his employees to integrate and harmonise the practice and improve client service across the business.

Despite the complexity of the role, Jitu's priorities are clear. "Having stabilised our practise we now need to build confidence and a winning attitude with an unyielding focus on the market. Wherever possible we also need to harmonise our accountancy practices so that we bring consistent, seamless service to clients. The last point is particularly important: says Jitu. "Making sure we have the best quality people, that they're teaming well, with a can do mindset, and that the shape and structure of J M Shah and Company LLP are reflective of the market."

J M Shah in "a category of one"
While not downplaying the challenge ahead, Jitu, an enthusiastic character who describes himself as direct and hands on, is confident that J M Shah and Company LLP is up to the task. He is adamant that the practice is in "a category of one" and has the edge on competitors. He explains, "We now have an enlarged footprint in the region.” We have established networks which are used for sharing information and operating in a seamless way."

Jitu continues to work on new clients. He explains, "It's incredibly important to keep in touch with your people and remain client-focused - otherwise you lose touch."

"Listen hard"
Jitu especially loves the multi-cultural aspect of his work. Kenyan-born, he has travelled the world and says the international experience has taught him the importance of respecting cultural differences. A useful lesson considering that, while being principal of any practise is challenging, the diversity of J M Shah and Company LLP makes it perhaps the most complex. His secret for maintaining harmony is simple: "Listen hard to what people have to say, recognise that one size doesn't necessarily fit all and do not assume that you have all the answers."

Jitu greatly enjoys his work but this, combined with his other responsibilities leaves him with little time. No wonder then that he cites work/life balance as one of his biggest challenges.

Besides relaxing, Jitu relieves the stress of his job by finding other sources of what he calls his "oxygen". They include exercise (despite a manic schedule, he hits the gym at least three times a week) and as a marathon runner, he ensures he finds time to train. Even in his passion for football, Jitu finds lessons to apply to business. "England has transformed. Over the last four years, they've worked hard, aligned around a vision, invested in their players and infrastructure and taken a long-term view of success."

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